In Commercial Break teams experience the fascinating world of digital advertising as they create an award-winning ad from initial brief to final screening. Teams represent advertising agencies that are given a brief of the objectives of the campaign. Each team develops a strategy, storyboard and script before moving on to production.
Some participants take part in filming, acting and makeup lessons and return their knowledge to the team. Teams allocate roles. Actors dress up and put on make up. Equipped with video equipment, props and clapperboards they film their commercial. The commercials are shown to the group and an awards ceremony tops off the experience where advertising excellence is rewarded and celebrated.
Commercial Break is a great fun and informal way of exploring key issues with a group. The briefs for the commercials can explore company products or services, poke fun at competitors or designed to deliver powerful internal messages on teamwork, values or customer service.
Teams employ creativity, effective communication and strategic planning to interpret the brief into key messages and a meaningful and powerful story line. Team dynamics and project management skills are required to complete the project effectively and on time.
The Commercial Break activity was absolutely stunning! Everyone is delighted with the final outputs and the professionalism of the awards function.